The world of PR doesn't just revolve around selling-in press releases and generating as much coverage as possible. Sometimes our products want real, honest product reviews from real, honest influencers - so we do that too.
We're working with Remescar on their latest product launch - an Eye Bags & Dark Circles cream. The cream works within two minutes and can help to hide those bags or fade those dark circles temporarily.
We've spent a lot of time researching relevant journalists who may be interested (or at least someone in their team - we're of course not implying that anyone we contact has eye bags or dark circles, just that it may be of interest to their readers and they may have someone in their team who wants to try it out), reaching out to them, posting out their products and then following up with them to see how they got on with the product.
We've had some fantastic reviews come through already, and mentions, including in the Jewish News, and on influencer blogs such as Georgina Hart and What The Redhead Says. Check them out below...