Something that we offer is unlimited feature opportunities as standard with our PR campaigns - a lot of the time we'll be on the phones to journalists pitching an angle to them, trying to determine if they want an exclusive or if they need any assistance with any features that they're working on, and then if we get a 'yes' then the client can begin writing something up specifically for them.
Features can be a long, drawn out process. Below is a feature in Tie The Knot Scotland that I secured for Chillisauce back in June - this went live two days ago. Below that is a feature in Outdoor Fitness that Lauren secured for GoNutrition back in July - this went live today. In both instances there were months between securing the feature and seeing the results, but it's always worth it when you see the finished piece.