18th Feb 2014, by Andrew Barr

10 Yetis Coverage Round-Up for chillisauce.co.uk- Tuesday 18th February 2014

Today's cuttings round-up is a fun one indeed- looking at some of the awesome coverage we achieved this week for one of the most fun projects we've ever worked on- the Naked World Sledding Championship!

We work with chillisauce.co.uk, a specialist event, hen and stag do company- who this year gave two lucky Britons the chance to represent their country in the Naked World Sledding Championship in Germany this year. The event is exactly as it sounds- with people hurtling down a snowy slope wearing nothing but their pants and a smile. We were tasked with PR'ing the quest to find the UK representatives for the race- as well as the event itself to UK press- and the results were ace (if we do say so ourselves).

Following the event on Saturday, the likes of the Telegraph, Buzzfeed, Sun, Mirror and Huffington Post have all featured the event; a selection of which I've popped below. Check it out!

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A great piece from Buzzfeed, who attended the event

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And the Sun who also went along!

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Another nice piece on the Telegraph

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