This week at Yeti Towers we are outreaching a PR campaign we've worked on with the amazing team at confused.com in order to raise awareness of the potential risks associated with leaving your pet locked in a hot car during summer months.
During a hot week in July, we conducted a social experiment and created a video aimed at investigating how many members of the public would stop and attempt to help if they heard a clearly distressed dog locked in the back of a hot car (don't worry - we used a fake dog and realistic audio sounds!).
So far, write-ups of the story and the accompanying video and findings have been covered across a huge range of online publications, and we've generated more than 30 links in the past 48 hours alone! Check out some of the coverage below.
confused.com on the Mirror Online
confused.com on the Daily Express Online.
confused.com on AOL.co.uk
confused.com on the Glasgow Evening Times.
confused.com on The Scottish Herald.
confused.com on Get Surrey.
confused.com on Gloucestershire Live.
confused.com on Fife Today.