07th Aug 2017, by Samantha Summers

10 Yetis Coverage Round-Up for Hillarys - Monday 7th August 2017

Our interiors specialist client, Hillarys Blinds, have launched a Lost Sleep Calculator For Parents enabling parents to determine just how much sleep they've lost since they became parents. Simply by entering the age/s of their children they can find out how many hours/days/months worth of sleep they've lost, as well as how many nappies they've changed, how many bedtime stories they've read and even how many lullabies they've sang.

There are also a few fun stats at the bottom about the daft things that parents have done because of being tired, including putting their mobile phone in the fridge and cradling the cat instead of the baby.

The online tool has received a lot of love from journalists, generating coverage on MarieClaire.co.uk and Made For Mums here in the UK, as well as on Reader's Digest and Romper in the USA.

It's always great to see a press release and online tool do well on both sides of the pond!


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