Today's coverage round-up provides another great example of the effectiveness of news-jacking (see results from 5th June), and this time around comes from our client MyVoucherCodes.co.uk. After news was released that Amazon Prime will be televising 20 Premier League games next season, MyVoucherCodes acted speedily to produce a list of how much it would cost fans to watch their team from home, if they subscribed to Amazon, Sky and BT. The results showed how many pints at the pub could be enjoyed instead, which I will be testing out next season.
Another way in which MyVoucherCodes are using current and popular news to get in the papers is by analysing search engine crazes to see which outfits from insanely popular 'Love Island' are being searched for after each episode. Both the pieces can be seen below.