Our discount and money-saving client, www.myvouchercodes.co.uk, recently undertook a social experiment in the city centres / key shopping areas of Cardiff, Birmingham, Cheltenham and Bristol. With the help of four actors, wallets were dropped in front of people in a bid to see how they would react... would they return it, ignore it or steal it?
The results are in and there were some surprising key findings:
- Our male actors were the only ones to fall victim to having their wallets stolen
- Men are most likely to have their wallet stolen in Bristol
- Women are just as likely to have their wallets watched and ignored than returned to them
- Cardiff is the friendliest place in the UK... 100% of all wallets that were dropped were returned
This video has so far featured on ITV Central News and BirminghamLive (to name but a few), and you can see the coverage below.