02nd Oct 2018, by Samantha Summers

10 Yetis Coverage Round-Up for MyVoucherCodes – Tuesday 2nd October 2018

Our discount and money-saving client, www.myvouchercodes.co.uk, recently undertook a social experiment in the city centres / key shopping areas of Cardiff, Birmingham, Cheltenham and Bristol. With the help of four actors, wallets were dropped in front of people in a bid to see how they would react... would they return it, ignore it or steal it?

The results are in and there were some surprising key findings:

  • Our male actors were the only ones to fall victim to having their wallets stolen
  • Men are most likely to have their wallet stolen in Bristol
  • Women are just as likely to have their wallets watched and ignored than returned to them
  • Cardiff is the friendliest place in the UK... 100% of all wallets that were dropped were returned

This video has so far featured on ITV Central News and BirminghamLive (to name but a few), and you can see the coverage below.


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