We've secured some great industry coverage for Optimus Performance Marketing recently. OPM is the largest affiliate marketing company in Europe and the company undertook a study in order to look at the level of understanding surrounding the market amongst small to medium businesses and to look at opinions and perceptions about affiliate marketing in general.
The research found that two thirds of business managers don't understand what affiliate marketing is, as only 34% of respondents could offer an accurate description when questioned. It's clear that this struck a chord with a number of publications as there was a lot of industry coverage of the story.
Check out the cuttings below, where the release was featured on The Drum, Retail Gazette and Real Business to name but a few.