09th Apr 2018, by Samantha Summers

10 Yetis Coverage Round-Up for Sculptmode - Monday 9th April 2018

Sculptmode, our athleisurewear client, launched to the UK market just before Christmas and is continually going from strength to strength. They've sold out of numerous lines, teamed up with numerous universities, have some fantastic journalists and influencers trialling their clothing (both in and out of the gym) and we're still generating fantastic coverage for a story of theirs we initially pushed out a while ago.

The team undertook some research that revealed that not all Bgym-goers choose to wash their gym kit after every single use - it even discovered some of the top tricks for getting away with wearing them two or three times. This has recently been picked up by the Metro and Women's Health (UK and AU), which can be seen below...

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