Not all of our clients focus on press releases as their core PR activity, and I've noted a few times on this Results blog that we're working hard to secure exclusive features for our athleisurewear brand www.Sculptmode.com who launched a few months ago. Recently we secured a fantastic piece for the brand on Retail Gazette, positioning the brand as the 'Indy of the Month', and more recently we've been working with Catriona at Cosmopolitan on an exclusive feature, giving tips on what gym equipment to use depending on what your goals are. For example, whether you are you looking to lift your booty, tone your arms or shape your legs, you're going to want to be working out with different pieces of equipment in order to target the key areas.
This has since been used by Catriona on Prima, which is fantastic to see.
Sculptmode on Cosmopolitan.co.uk
Sculptmode on Prima