31st Jan 2018, by Samantha Summers

10 Yetis Coverage Round-Up for Sculptmode - Wednesday 31st January 2018

One of my favourite things about PR is the conversations that you can have with journalists and what that can lead to.

Just recently we issued the start up story for our athleisurewear brand client, www.Sculptmode.com, where we outlined everything about Sculptmode and its founder, Himmat Dhanda. This included information on why Dhanda started the company, the environmental and ethical pledges the company is making, the university partnerships that they have in place, as well as the fact they've managed to sell out of six items within the first few months of launching.

I got talking to the Editor at Retail Gazette and before we knew it they were featured as January's 'Indie of the Month' - an absolutely fantastic piece of coverage for the company and Dhanda.

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