Online travel agency www.sunshine.co.uk received some top national media coverage this week in The Independent newspaper, the i paper and on the Independent's website.
The coverage came after a journalist writing for the Independent used a sunshine.co.uk survey press release to base her column around. The release in question was all about post-holiday blues, after the travel agency polled people on their experiences of low mood when returning from a holiday.
The story was a popular one with the press and this coverage is a great example of where a survey-based press release can be turned into a feature or column write-up.
You can check out the print and online versions of the coverage below...
sunshine.co.uk on The Independent's website
sunshine.co.uk in the i paper