Today the team here have launched a campaign for our fragrance brand client TABAC UK in aid of Age UK, asking barbers up and down the UK and Ireland to open up their doors for one day next month (7th December) and offer complimentary treatments and services in a bid to help elderly gentlemen feel less isolated in the lead up to Christmas and engage more with local communities.
We created a video to mark the launch, featuring The Geezers, an East London group of older gentlemen who meet once a week in Bow, and filmed in Luke's Barbershop, Ruislip to showcase the importance of the idea. Check out some of the coverage secured today below:
TABAC UK on Huffington Post UK
TABAC UK on Cosmetics Business
TABAC UK on esprit Magazine
TABAC UK on Essex TV