Our client, Vouchercloud (the UK's leading money-saving website), has undertaken a survey to determine any trends or patterns this Halloween, which has in fact revealed which fancy dress theme is set to be the most popular per region this Halloween.
The survey initially revealed the most common places for people to hang out for the evening, with (possibly unsurprisginly) house parties, venue parties and nightclubs topping the list. I don't know about you but I plan to follow this lead and drink my way through the evening - that's what fancy dress is all about.
Anyway, back to the point, the survey also asked Britons what they were likely to be dressing up as this year, then revealing the most popular costume theme per region of the UK. So, for example, a third of those in the North West think they may be dressing as a Disney Character this year, whilst a quarter of those in Scotland are thinking of wearing a Morphsuit (brrrrrr!).
We've had some great coverage off the back of this release, including TimeOut London, The Debrief and the Kent & Sussex Courier - as can be seen below...