A key part of any PR's job is to build relationships with journalists in the sectors that their clients are based in - and even sectors they don't yet have clients in, just in case.
We've been working with WMB Group for a while now and, whilst they're already very well known within the transport and logistics business, we're working hard to ensure journalists are aware they've expended their offering to now include premium motorbike cleaning products, and are therefore also reaching out to motorcycle press. It's great to see press getting behind a client of yours and running not one but two of their recent press releases - as can be seen below with British Dealer News.
The first was a study that WMB Group did into what age British parents will allow their children to ride motorcycles and bikes and the second was a study into the cost of owning a motorbike over the first few years. Both fantastic pieces of coverage and we're looking forward to continuing to work with British Dealer News and other similar press in the coming months.