09th Mar 2020, by Calum McCloskey

10 Yetis Coverage Round-Up – Monday 9th March 2020

Newsjacking; a phenomenon that is known by several different names, but one that is a very effective method of achieving coverage. Last week, we had the unfortunate news that regional airline Flybe collapsed, to which our flight-comparison site Jetcost was able to offer up an expert comment, which was found on the Telegraph, Independent and Express, and used by City A.M. this morning, as can be seen below:

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