We were lucky enough to have been brought in to launch a new 'consumer champion' site for the jewellery industry- comparejewellery.com- and were tasked with launching the site to both jewellery trade and consumer press to raise awareness of the site's services.
So far, reception has been great, with the trade press in particular taking note of the new kids on the block- and how the site helps consumers. Jewellery Focus and Professional Jeweller- both important target publications- have run some really nice stories about the launch, including the site's jewellery hell video which showed jewellery expert Ali literally squashing a poor quality ring between her fingers.
Check out two of the pieces of coverage so far below, and stay tuned to hear more about their journey with the press!
A nice detailed piece on Professional Jeweller
And another on Jewellery Focus