15th Apr 2008, by Andrew Barr

10 Yetis Foaming at the Mouth at Sony's New Viral Spectacle

Here's something for a mellow midday Tuesday.....Sony's new viral digital camera ad, which will be floating it's way onto our screens real soon.

Sony adverts have always been credited with creating a bit of a spectacle....think Play Doh bunnies and bouncing balls. They're synthesis between moving images, inspiring soundtracks and city scapes are a visual delicacy.

Sony's lastest offering 'Foam City' is no exception, if you think back to the plastic bag scene in American Beauty, this has a similar feel to it (minus the plastic and plus the foam).



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