04th Jun 2007, by Andrew Barr

10 Yetis Gets Ready For Olympic Brand

So, today is the day! Today is the day Lord Coe of Running World announces, or should I say reveals the London 2012 branding that will used.

On "Inside Sport" yesterday Lord Coe of Running World said that if the brand works properly it could be worth as much as £500m in additional funds to aid the course.

I am predicting colourd squares, inter connected, with "London" written underneath? Or is that too predictable?

Who know what to expect? I think it will be the usual, One Word logo that will incorporate the olympic flame or torch in some way....
?Olympic 2012

What do you think it will be?

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?