15th Jun 2008, by Andrew Barr

10 Yetis Goes Back to School For Press Release Grader

A little while ago I added Daryl Wilcox blog to my RSS Reader and always enjoy reading his blog posts. I saw one today that caught my eye about a web tool that graded your press release.

I thought it would be funny to put one of our really successful releases in there from this week. I chose the Joseph Clough release that got coverage on radio and in most major national newspapers.

I suspected that the tool would plod along using any old algorithm and churn out a low result so it could sell you some guide to writing a better release but no... it was actually very good.

It scored the release as 95 out of 100 and only picked up a few old-school PR things that we had not included. All in all, very impressed.

Here is the screen grab from our 95/100 release!

10 Yetis Public Relations
Our Press Release Score

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