16th Jan 2008, by Andrew Barr

10 Yetis Good and Bad Examples of Public Relations Thursday 17th January

Andy's choice for Thursday 17th of January

Good PR
Got to be Newcastle United and the dream team paring of Shearer and Keegan. I think every sports writer in the UK was hoping that it would be this duo managing Newcastle

Pic Cred BBC
Keegan in Perm Days

Bad PR
Microsnot and their apparent patent application for a device that monitors users well being when they are working on a PC. Trade Onions are bricking it that the software will, in reality, be used as a tool by "The Management" to further control workers. Doh, poor media launch handling.

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