25th Apr 2008, by Andrew Barr

10 Yetis Good and Bad PR - Friday 25th April 2008

The end of a busy week... yet another 5 days of fun at Yeti HQ comes to an end! I know we always say this, but there are some big things in the pipeline, including some work with a television channel, so stay tuned!

Good PR

The limelight has been shared today after students gathered in Ladeuzeplein square in Leuven, Belgium to set a new world record by mixing Diet Coke and Mentos Mints to launch 1,360 simultaneous geysers.

The huge experiment is PR at its best, with a 20% increase in US sales of Mentos last year following the stunt, which saw 973 Cola bottles launch simultaneously.

Mentos estimate that the craze is worth £5 million a year to them, but Coke haven't yet released any figures. Check out the experiment below anyway - it's really cool!

Bad PR

Bad news today for leading supermarkets including Tesco, Sainsbury and Morrisons, after they have been named in a report on tobacco price-fixing by the Office of Fair Trading.

Apparently anyone who bought cigarettes from any of the main retailers, including Asda, the Co-Op, Safeway and Somerfield between 2000 and 2003 could have paid over the odds. Personal feelings regarding smoking aside (let's not forget I was a Personal Trainer...) this is yet another price-fixing complaint in a long list piling up against the big players of the supermarket world.

Companies involved in anti-competitive pricing can be fined up to 10% of the annual turnover of the goods concerned - serious business!

In the past year the OFT has sought to clamp down on all anti-trust activity, which has included launching probes into the dairy and construction industries.

On a separate yet related note, I stuck it to the man today in a huge way... whilst buying my daily provisions from a local supermarket which shall remain nameless (alright, it starts with As and ends in da), it struck me that not one of their bananas was ripe, and this has been the case for ages - you'd think they would have ripened by now...! Honestly, there were hundreds if not thousands of green, presently inedible, bendy sticks of nutritional splendour. What did I do? The same thing any sadact would have done - I complained. Although it seems like a stupid thing to complain about, it really bothers me that people work hard to get these to us and then we can't even eat them! Nothing will come of it, but I will probably be considered a revolutionary. Rich Guevara I am.

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