09th Jun 2008, by Andrew Barr

10 Yetis Good and Bad PR - Friday 6th January 2008

Good PR

The government have announced plans to make swimming free for everybody in the UK by 2012, to co-incide with the Olympics. It is in a much-needed bid to get more people involved in sport and healthy activity along with the hype of hosting the games. The initiative will at first give over 60s free admission as a test. If you thought you had to swim behind too many irritatingly slow, 'I can't get my hair wet' waders now, you wait until this comes into force!

It is an £80 million 'real Labour' initiative apparently, which has provided the first bit of good PR for them since I can remember! Public swimming is already free in Wales, with the government's big plan being the implementation of free public swimming universally.

In a second piece of Good PR, it has been announced finally that the brand spanking new iPhone will be launched.

Labour pledge means yellower water for all swimming pools from 2012.

Bad PR

Norwich Union are to cut 1800 jobs, affecting the insurance arm of the business. It will see 22 sites consolidated into seven, and has provoked outcry from trade unions, describing the act as 'devastating'. NU are blaming the cuts on changes in customer demands, and parent company Aviva are taking some pretty serious flak nationwide having failed to deliver on their phrase 'One Aviva, twice the value'.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?