28th Jan 2008, by Andrew Barr

10 Yetis Good and Bad PR - Monday 29 January 2008

Today's choice from Andy

Good PR
Has to be the McQualifications... some of the tabloids poked fun about getting a qualification in flipping burgers but the reality is that McDonalds launched a PR campaign last year to improve the reputation of having a McJob and this campaign is working really well with some crakcing results... such as today's

Ronald McDonald gained a PhD in bio-medicine

Bad PR
Has to be Rottweilers. Another really sad attack all over the media today and Rottweilers need some serious PR Shizzle to get their reputation back on track.

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