02nd Jun 2008, by Andrew Barr

10 Yetis Good and Bad PR - Monday 2nd June 2008

Good morning all!

Good PR

It has to go to ITV's Britain's Got Talent really, doesn't it? Not only has it had the country talking, but the Grand Final on Saturday pulled in a peak of 14.4. million people compared to it's BBC1 rival show 'I'll Do Anything', which amassed 7 million viewers at best.

The final was won by talented 14 year old dancer George Sampson from Warrington, who sits a mock exam today! He beat quirky dance act Signature and singer Andrew Johnston into 2nd and 3rd place respectively. I was actually fairly surprised that Faryl Smith, the 12 year old opera singer who was described as 'world class' by Simon Cowell did not feature in the top 3. She wasn't my tin of tuna, but regardless of her placement in the final, she has been reportedly in talks with Simon Cowell about a contract.

Bad PR

Specialist lender Bradford and Bingley have had a bad couple of days, without doubt. It is great to see the old corporate line coming into play too, with regards to CEO Stephen Crawshaw, who has stepped down 'due to health reasons'. Funny that this comes off the back of a terrible year for the lender before they announce a profit warning, who have also seen their shareprice drop by a huge 26%. Hmm!

The best audition by far - 'But, I've got lots of hats...'

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?