13th Mar 2008, by Andrew Barr

10 Yetis Good and Bad PR - Thursday 13 Feb 2008

You thought we had forgotten... no such luck. Office has been quiet today as a few of us were out on a pitch. --

Here we go though

Good PR
Digg. Looks like a bidding war will commence between Google and Microsnot for the king of user-generated-coolness-website, Digg. The company is getting miles of good coverage about its potential value, all of which is bumping up the price even further. Great PR --

Steve Jobs
Steve demonstrating the next Bond Exploding gadget
Bad PR
Apple is getting a raosting in Tokyo because an iPod allegedly caught fire there whilst being charged. Whilst I am not sure I believe the story is true (is this cos Apple told me to think this?), it still makes for bad reading for Apple.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?

hello@10yetis.co.uk