13th Mar 2008, by Andrew Barr

10 Yetis Good and Bad PR - Thursday 13 Feb 2008

You thought we had forgotten... no such luck. Office has been quiet today as a few of us were out on a pitch. --

Here we go though

Good PR
Digg. Looks like a bidding war will commence between Google and Microsnot for the king of user-generated-coolness-website, Digg. The company is getting miles of good coverage about its potential value, all of which is bumping up the price even further. Great PR --

Steve Jobs
Steve demonstrating the next Bond Exploding gadget
Bad PR
Apple is getting a raosting in Tokyo because an iPod allegedly caught fire there whilst being charged. Whilst I am not sure I believe the story is true (is this cos Apple told me to think this?), it still makes for bad reading for Apple.

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