24th Apr 2008, by Andrew Barr

10 Yetis Good and Bad PR - Thursday - 24 April 08

Andy's choice

Good PR
Apple is marching on strong! If you looked at the coverage it got yesterday and today about its sales success you could not help but notice that all the other stories around it were about big financial institutions losing money. The Mac Book Pro and iPhone are apparently the main reasons behind the uber-cool IT companies success.

Getty Images
Steve Jobs - An Apple A Day, keeps the competition away

Bad PR
Banks are facing even more financial uncertainty because they lost the test case put up by the OFT about overdraft fees. Before everyone goes racing out to claim theirs back though, remember that Banks rarely give money away for free and in this case the revenge will probably be them charging a monthly fee for running your account.

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