28th Feb 2008, by Andrew Barr

10 Yetis Good and Bad PR - Thursday 28 February

Ho yup, Andy in the Good PR Bad PR chair!

Good PR
Grab a chair, sit down and let me tell you a little story about growing up in the countryside where every time we went out to work we carried a Mars Bar in case the hunger struck. When we went for walks in the woodland or to play in the fields, we took a Mars Bar in case we needed an energy boost. After a long hard day wandering in the countryside we would get back to the house and have a Mars Bar whilst we rested. Essentially, up until 1995 a Mars Bar helped us Work, Rest and Play and the good people at Mars have brought back this wonderful strapline, thanks to popular demand. Thank you Mars...

PIC CRED: The Sun
Their Parents Must Be Proud

Bad PR
After the Earthquake struck yesterday I can image exactly what happened in the Sun's newsroom... the editorial team sat there thinking how they could use the headline "The Earth Moved For Us"? A journo was duly despatched to find a young couple who would admit they were bumping uglies and hey presto a Font Page splash of the said couple has appeared today. Hats off to the Sun for convincing a couple to do it... Bad PR for the couple who will forever be known as the Earthquake 2.

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