22nd Apr 2008, by Andrew Barr

10 Yetis Good and Bad PR - Tuesday 22nd April 2008

It's been ages since I've done one of these Good and Bad PR blogs! Andy keeps beating me to it by writing it the night before... keen or what!?

Good PR

The medical industry. Blind people have been given hope, as surgeons have carried out the first operations in Britain using a 'bionic eye', which could in the future restore blind people's sight, or give them sight where they have never enjoyed it before. I know I normally try and say something funny in response to every comment I make (I guess I'm just one of those people!), but this is really fantastic.

Two successful operations to implant the device into the eyes of two blind patients have been conducted at a hospital in London.

It is basically a video camera and transmitter mounted on a pair of glasses, which is linked to an artificial retina. This transmits moving images along the optic nerve to the brain, allowing them to differentiate between rudimentary images of motion, light and dark. It is hoped that the technology will improve within the next 3-5 years, to the point where it will be available to NHS patients.

I used to train a blind guy, who I imagine would be ecstatic to know that he would once again be able to see given these advancements.


I'll just have to go back to being a plain millionaire's fiancee now.

Bad PR

Poor Coleen. Not only has she no discernable talent, but now, she has been axed by Asda as the face of George. Asda apparently want to move away from the WAG image, which is a great shout to me. How can you respect somebody who is only in the public eye because they are with somebody who has talent? Asda wish to part on good terms though, and have applauded Coleen as a great ambassador, but are seeking to 'change the emphasis' of their brand. Well done Coleen, you can wear clothes. I wish I could do that, maybe then the Police would leave me alone.

Apparently, Asda's wishlist names the following well-knowns: Joanna Lumley, Dame Helen Mirren, Sienna Miller, Helena Christensen, Elle MacPherson and, ambitiously, Carla Bruni, the wife of French President Nicolas Sarkozy.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?

hello@10yetis.co.uk