27th May 2008, by Andrew Barr

10 Yetis Good and Bad PR - Tuesday 27 May 2008

Good bank holiday weekend people?

Today's Good and Bad PR

Good PR
John Prescott has been on the media circuit trying to flog his book and generally been doing ok. Came across as quite sincere on the Andrew Marr show on Sunday and then got a positive 3 page story in Monday's Guardian. He can sometimes come across as a bit cheesy but all in all is getting good press and is giving Cherie a bit of a booting for bringing her book forward to coincide with his.

Bad PR
Alton Towers had a really good PR story about banning mobile phones but they got nowhere near as much coverage as the story deserved because they pushed it out on a Bank Holiday. Everyone knows that the media is on skeleton crews over Bank Holidays so what turned out to be good coverage on the likes of Sky could have been great coverage if they had just waited on more day.

Alton Towers
Could have been a great story with masses more coverage

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