29th Jan 2008, by Andrew Barr

10 Yetis Good and Bad PR - Tuesday 29th 2008

Rich's first choices...

Good PR
Thomas Cook received a welcome yet unexpected media boost today courtesy of the Old Bill. When supposed to be investigating a break-in at the Gatesheads branch in Tyneside, the unidentified copper in question spent over 20 minutes talking to the staff 'trying to book a holiday', whilst his car was parked on the pavement outside proving an obstruction. His bosses have stated that he will receive disciplinary rebuttal for becoming 'distracted', but deny that he was booking a holiday. It is also reported that a woman pushing a pram had to 'swerve to avoid the parked car'... you have to question how fast she really could have been going.

Pic Cred: Daily Mail
Ello, 'ello, what's going on 'ere then?

Bad PR
It was billed as 'the second coming for the music industry', but QTrax's promise of an online catalogue of 25 million songs has not materialised following the news that none of the world's four music majors have signed up to the site. If Qtrax would have delivered on their boasts, their catalogue would have dwarfed the 6 million songs available on Apple's iTunes. Australian owner Allan Klepfisz has publically declared that he is 'not an idiot', despite being £500'000 down and red-faced following the revelations. Warner Music and Sony BMG have both issued statements declaring that despite being in talks with the online company, they were stunned with the media announcement as nothing had been finalised.

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