12th Mar 2008, by Andrew Barr

10 Yetis Good and Bad PR - Wednesday 12th March 08

Todays choices from Rich

Good PR
Has got to go to Dolphins as a species, as the story of Moko, a Bottlenosed Dolphin made its way into the national media today. Moko showed up at just the right time to save two beached and distressed sperm whales off the coast of New Zealand's North Island recently. The whales and the present conservation team had just about given up and exhausted all options, before Moko talked the whales out of danger, calming them in the process.

Perhaps unintelligently though, Conservation officer Malcolm Smith told the BBC that he didn't "speak whale" and didn't "speak dolphin" but stated that there was "obviously something that went on because the two whales changed their attitude from being quite distressed to following the dolphin quite willingly and directly along the beach and straight out to sea."


Ah, the relevance of irrelevance.

Bad PR
An 'erotic' TV ad has come under some flak in the media, as it has been decided that it may cause offence to Christians. The ghd hair product ads attracted (a whole) two dozen complaints for its use of lingerie-clad praying women, with the phrases 'ghd IV thy will be done' and 'ghd. A new religion for hair' said to be likely to offend.

The ASA (Advertising Standards Authority) has concluded that the eroticized images of the women apparently in prayer, in conjunction with the religious symbols "were likely to cause serious offence, particularly to Christians."

Pretty harsh to be fair, but as Al Murray says, "rules is rules." I'd love to repeat the rest, but would get into trouble!

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