31st Mar 2008, by Andrew Barr

10 Yetis Good and Bad Public Relations - Monday 31st March

Andy here handing out the Good and Bad PR

Good PR
I reckon this has to be a April Fool. Waitrose are introducing a "Strasberry", a cross between the Strawberry and the Raspberry... Not sure I believe it but it is getting good coverage today.

Bad PR
Northern Rock does not help itself. The former head honcho, Adam Applegarth, is set to recieve a £760,000 payoff even though he was in charge of the ship when it began doing titanic impressions. Nice!

10 Yetis Public Relations
Appleforth Heads for Davey Jones's Locker in Search of GOLD

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