16th Apr 2008, by Andrew Barr

10 Yetis Good and Bad Public Relatons - 16 April 2008

Andy's choice

Good PR
The Dame Anita Roddick Foundation got a huge plug today thanks to it being revealed that its namesake and founder handed over nearly all of her £150m fortune to the charity. Front page of all the major online news outlets and will no doubt be in all the papers tomorrow.

Anita Roddick
Good PR

Bad PR
JJB has announced that it is closing 70 of its stores and made headline news on all the TV stations today. There was no way it was ever going to be seen as good news but at least it was managed in a clear and efficient PR manner. As a long time fan of JJB I will be sad to see them go.

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