15th Feb 2008, by Andrew Barr

10 Yetis Good& Bad Examples of PR - Thursday 14 February

Andy's choice of good and bad PR

Good PR
This is good because they have got loads of coverage but kind of bad because it is sad. The company that makes Polaroid camera's has revealed that they are stopping production because of poor sales in the digital age. The end of an era. I am sure we can all remember funny polaroid moments!

Bob
Bob the Builder Drowned Whilst Building on a Flood Plane

Bad PR
House Builders! Insurance companies have felt the need to come out and say that they may not insure new buildings on flood zones. I always thought it was stupid to build where flood water was meant to go but Golden Brown and the builders obviously knew better.

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