29th Apr 2008, by Andrew Barr

10 Yetis Good & Bad Public Relations - Tuesday 29th April

Good and Bad PR

Good PR
Has to be us! We turned a press release into national coverage in less than an hour and our Free Facebook Q&A was a success. Well, we had some people turn up so that was a success in our eyes!

Bad PR
Civil Aviation Authority (CAA) scaring people into stopping doing DIY holidaying, i.e. when you buy flights, hotels and parking etc seperately rather than in a package. They say thousands of people could have their holidays ruined because the smaller DIY companies couold go bust.
It may have well been sponsored by the big holiday booking agencies and companies. Interesting story, badly pimped out angle wise.

Civil Aviation Authority
Bad PR of the day

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