Local radio is good fun at the best of times and Century Radio FM tried to take the micky out of one of our clients but did not take into account the Rich Factor.
It is pretty much frowned upon, if not a total breach of Ofcom guidelines for a radio station to ring someone up and go straight into a live interview. Century FM rang Rich in his capacity as the PR maestro behind the new site SayItWhen to ask some "hilarious" questions about how it all works.
Rich nailed it and was the consumate professional, despite not knowing he was live on the radio.
This link shows you our radio public relations skills.
Hats off to Rich and better still, if the client had wanted to have an advert on the station for the same length of time it would have cost them over Ã‚Â£7000.00, much much more than 10 Yetis charges for our work.
From Rambo war vet to PR - Don't Push Rich