06th Jun 2008, by Andrew Barr

10 Yetis have to blog about Big Brother 9 really, don't we?

Have you ever heard of the psychology of change?

It involves varying steps of acceptance when first informed of a pending change, which alter in accordance to a person's personality. For example, some people become angry, some people embrasive, and some in between, but ultimately, there is acceptance, in one form or another. Not everybody experiences every step, in my opinion - it really depends on your character, whether you're a positive, 'screw it, let's do it' type, or a more negative 'is this the right thing to do?' type.

This is so evident when the freak show Big Brother hits town.

First of all, the majority of us will discount the show as tripe, whereas the die-hards will accept it open-armed instantly.

At some point, we'll accept that it is part of summer's culture, and either choose to follow it to some degree, or ignore its existence.

At a further point; and as I said, some people hit this quicker than others, we will become opinionated and angry. We will. We will either become involved with the show to the point we become emotive, 'I hate him, I hope they get together', or we will become angry at the coverage it will undoubtedly receive, 'Are they still going on about that rubbish?'

Here is the diagram of the Psychology of Change:

Now, with this year's Big Brother, in it's 9th season, the paradoxically irregular regulars have already created an emotive response from some people. There are all the typical Big Brother contestants: the pretty girls, the good looking guy, the overtly effeminate gay Scotsman, the sure to be argumentative opinionated black girls and the eccentric Englishman.

The not so regular, but still expected contestants include a blind cross dresser, two asylum seekers (and a housemate who is particularly anti-immigration!), and an albino who described himself as “too black for white kids, and too white for black kids”, and a guy who looks like the illegitimate love-child of Joey from Friends and Sylvester Stallone. Oh yeah, and a Thai woman (who reminds me of Ting Tong from Little Britain!) who has been positioned as the personification of the Cookie Monster.

It should be interesting, I think I'm already at stage 4!

Sylvester Tribbiani

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?