16th Apr 2007, by Andrew Barr

10 Yetis Hears That Company Advertising Budgets Are Up so far in 2007

Been reading bits of the Bellwether report on advertising that says so far in 2007 company advertising budgets and spending are at the highest they have been for the past 3 years.

Quite interesting when you think the UK economy is not as Booming* as it has been in recent years.

IPA Logo

Apparently internet advertising spend is up 29% to £2bn and overall the increase equates to one in every four companies who have increased their ad spend across the board.

The Bellwether report is prepared for the Institute of Practitioners in Advertising.

Good times for ad agencies I reckon.

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