30th Jun 2007, by Andrew Barr

10 Yetis Is Reading and Loving Tescopoly

Waiting for a train I wandered into WH Smiths and bought Andrew Simms Tescopoly book. It is difficult to list all the fantastically revealing information the book contains, suffice to say, if you are a small retailer you should go and read it.

The book is not linked to its namesake, the Tescopoly website, but it has the same ethos. I must admit that given our experiences with the wonderful The Shoppers Bible, I have never been more dedicated to helping small retailers.

I tried to find an image of the book, but there are none about... will have to take one ourselves. A conspiracy by Tesco to rid them off google :-)

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