26th Feb 2008, by Andrew Barr

10 Yetis Likes Lucozade's Mental Stimulation

Good news for those of you that don't always bound into the office bright eyed and bushy tailed.....Lucozade is launching a new mental-stimulation drink. Excessive study, brain training games and pro plus may soon be a thing of the past as Lucozade Alert is intended to sharpen mental performance, yippee!!! Bye bye fuzzy heads, writers block and poor performance...hello quick witted, super sharp geniuses!!! Fingers crossed it can work it's magic on the dreaded hangover too!!!

Lucozade Alert launches in April and is backed by a massive £4million marketing campaign, so expert some serious PR stunt work...I shall await the stimulation in anticipation.

'This is clearly the sort of behaviour that alerted Lucozade to the idea'

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?