Found this "viral" video for Samsung on the web when browsing around.
The video itself is really well done but it just looks to me like Samsung is kind of dumped in there as an afterthought at the end.
The landing site for this as well is absolutely pointless, has no enagament tactic and also just redirects in the end (after 15 seconds) to the Samsung site.
I wonder if the budget was running out after the filming hence the support campaign being so naff.
As I say, cracking video though... stunning to watch.