Opened my favourite media section of a national paper today (The Guardian) to be treated to a quite harsh quote courtesy of AA Gill the food critic.
Talking about PR's he said, "I have never acted on a press release or gone out to dinner with a PR... I think PR is a ridiculous job. They are the headlice of of civilisation".
So, there we have it... another sign up to the "We Love PR People" camp.
I think the Public Relations industry is probably the most untrusted industry going (after sales, maybe) which is ironic given we are here to communicate. Still, old news... A N Other journo hates a PR person.
To PR people AA is the 4 emergency service
The reality as I see it... in a world of tight media deadlines, they need us, we need them. End of... sorry AA.