18th Jun 2007, by Andrew Barr

10 Yetis Notices Times Blurring Advertorial

Not a biggy on this drizzly Monday morning but I have recently switched from the Guardian to the Times as my main paper of choice for a week... just to give it a try.

I think the sport section in the Times is probably the most comprehensive of all the papers, well, maybe not as good as the Cricket section in the Torygraph.

One thing I have noticed in the Times is that there seems to be some blurring on the editorial/advertorial articles. To be fair I only noticed it on one article about hearing aids, but the same article was in a few days editions.
Hearing Aid
10 Yetis Says Buy This Hearing Aid

Advertorial is common in business magazines and alike but I have also noticed it is creeping more and more into the national print press as well.

I guess it does very little damage really but then I sometimes think the articles seem to target the elderly, frail and vulnerable and these are exactly the social groups who may not realise the articles are not written by independent journo's.

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