I stumbled across a new business launched in America called The Cereal Bowl that looks such a groovy concept that I am sure it will soon come over to the UK and be as popular as Starbucks.
Take a looky look at the website to see what it is all about but basically it is 3 guys who decided to turn their love of cereal whilst students into a business opportunity.
They opened up a cafe style place where you can get upto 35 different cereals with loads of different toppings, sit on comfy couches and use free wireless or watch TV etc.
I guess that the challenge will be how they get people to eat cereal during the day but with some many cereal diets around maybe that won't be a challenge at all.
A bowl filler in mid action
So, when you see these opening in London, you know where you heard it first.