14th May 2007, by Andrew Barr

10 Yetis Reads about Jakob (Nielsen - not the cracker)

The weird man that Jilly sometimes posts about has made front page of the BBC news site today (or at least he did earlier today) talking about Web 2.0 resulting in less attractive designs.
The traditional catalogue pose!
The IT world’s version of trinny and Susannah – Jakob is on the left

His name is Jakob Nielsen and he is pretty scathing about Web 2.0 which I have to be honest and say is just something I originally thought was the next IT “millennium bug”, i.e. a lot of noise about nothing. Still, when he speaks designers listen so it will be interesting to see if we go back to Web 1.0 or this starts the Web 3.1 (I still miss Windows 3.1 with file manager!).

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