03rd Jan 2008, by Andrew Barr

10 Yetis Reads that Practical Parenting Mag has been Sold

Just been reading that Practical Parenting Mag has been sold by IPC to Magicalia for an undisclosed sum.

This means Magicalia has a "Baby Media" Empire as it now owns, Baby & You, Junior, Junior Pregnancy & Baby and Pregnancy.

The MD of Magicalia obviously loves kids, or maybe the money that kids bring from their parents :-)

Worryingly a statement from IPC says that a few redundancies may occur if journo's don't fancy moving to Magicalia's office in Kent from the IPC offices on South Bank in London.

From Magicalia site
The New Proud Parents of Practical Parenting Magazine

I have spoken to a few journo's from Practical Parenting over the years whilst working on various campaigns and always found them to be friendly and fun people so it is always terrible news when you hear some might be leaving.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?