13th May 2008, by Andrew Barr

10 Yetis spot some good PR for Microsoft following the Yahoo fiasco

In need of a good story, Microsoft have announced that Hotmail's Live Messenger will be available on Blackberrys come summer. I'm not a huge fan of Instant Messaging, but I imagine this will go down well for both companies, not that Blackberry necessarily need it, as they have already pretty much established themselves as synonymous with mobile business e-mail. I guess the point is that quicker comms means quicker business, and a personal life on the go too!

This follows the news that Blackberry will be releasing a new handset, the Bold, announced yesterday. Can anybody spot the blatant PR spin? No prizes for guessing the intentions here!


Guilty of blatant PR spinnery.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?

hello@10yetis.co.uk