Oh my god, did you see the GLOBAL story of huge significance that has been all over the media today...?
That's right, what was this international matter of huge importance involving arguably the most powerful man in the world?
Was it global poverty, was it Aids in Africa, has Bono disappeared up his own preachy arse? No... someone may or may not have stolen George Bush's $200 (Ã‚Â£100) Disney flipping watch whilst he was on a tour of some Borat type land in Eastern Europe.
Is this the watch in question? Was it taken on a grassy knoll?
Let the global media silly season begin!