08th Feb 2008, by Andrew Barr

10 Yetis Spots Financial Services PR Industry Boost From Bank of England

The financial services world breathed a collective sigh of relief as the Bank of England cut interest rates yesterday. I know from talking to loads of Journo's that the whole financial service media and public relations world is in turmoil at the minute.

Quite a few specialist trade media are pulling suppliments and off-shoot magazines because they are just getting the advertising spend they need and the knock on effect is that the PR industry slows down in that sector too.

Pic Cred: Daily Mail
The Big Merv - King of the Bank of England

Lets just hope that people remember that marketing yourself out of trouble is the best way to go.

The only people not pleased with the change in rates... the designers and marketing people who have to produce the rate change promotional material. A horrid job.

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